#email marketers

#email marketers

Google is starting to delete inactive email accounts that haven't been used for at least two years.

Email marketers who rely on inactive accounts to boost their email list size may be impacted.

This purge of inactive accounts is a precursor to stricter policies for bulk email senders in 2024. [ more ]

Google is deleting inactive Google Accounts and their data if users are inactive for at least two years.

Email marketers need to be prepared for a potential bump in bounce metrics in December due to this account deletion.

Marketers should not be alarmed by the changes, but instead take it as a reminder to address inactivity issues. [ more ]